Welcome to my world of makeup, sweet scents and real talk. You should always have a cuppa to hand and sit back and enjoy a little snippet of my world! A beauty and lifestyle blog for all, but as I like to say it's also 'brown girl friendly'. As a brown beauty myself I ensure that all product reviews that are complexion based really show what works on a deeper skin tone as well as showing what's being catered for brown beauties!

Friday, 26 August 2016

#SHADESOFBEAUTY | IS THE DRUGSTORE FINALLY LISTENING?



Hi loves!

So recently I wrote a piece about the lack of attention paid towards the diversity of consumers in the UK when it comes to releasing products for a variety of skin tones, in my recent post titled '4 Beauty Problems with British Drugstores for Darker Skin Tones'.  It's something we have all experienced from time to time - some more than others - walking into a drugstore and not finding your shade.

Well it seems that one of the bigger drugstores is finally waking up to what's been happening since, well forever, and have decided to lead the way and make some changes.

Superdrug's have started a campaign with the presenter June Sarpong called 'Shades of beauty', where they will try to ensure that their stores are stocking products that will suit a variety of skin tones including darker skin tones. I personally feel that this is a step in the right direction, and would love to see this initiative taken up by more bigger named stores.

Now it's great if stores  are willing to stock more products, however they can only stock what is available and I feel that is where the challenge really lies. There are still brands out there that still do not acknowledge deeper skin tones and do not produce shades deeper than beige which is outrageous!

Knowing that brands have a long way to go with their ranges, I was pleasantly surprised to see the new campaign by L'Oreal Paris UK and Superdrug's called 'Yours Truly' where they have now increased their True Match foundation range to 23 shades and boldly claim that their foundations will match 98% of UK skin tones. This is a great development as, to be honest, this particular foundation is definitely one of the best in the drugstore at the moment (I liken it to the Giorgio Armani Luminous Silk foundation which is also one of my favourites)! The new campaign is being promoted by a range of bloggers and celebrities from different backgrounds and ages. It's great to see that this company is practicing inclusivity.



So if you're wondering which companies are the best for providing a wider shade range in Superdrug's here are a few I've discovered:

- L'Oreal Paris (their true match range includes both foundations in liquid and powder forms, concealers, and highlighters)
- Revlon (foundations and concealers)
- Rimmel (foundations although they could produce deeper shades)
- B Cosmetics (foundations)
- Max Factor (foundations)
- Maybelline (foundations)
- Tambeauty (Makeup Revolution / Freedom have produced some great concealer palettes, and foundation palettes for deeper skin tones)
-Makeup Academy (foundation/concealer palettes, powder foundations)
- Sleek (foundations both liquid and powders, concealers, contour palettes, contour powder)
- GOSH (BB cream)

So as you can see the drugstore has a wide offering now. It would be great to add more brands to this list as well as more products to some of the brands listed.

Let me know what you think!

Speak soon,
Vicky xx
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1 comment

  1. Keeping it real as always! Thank you for sharing this wonderfully written piece xx

    www.musingsofamakeupjunkie.com

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