Welcome to my world of makeup, sweet scents and real talk. You should always have a cuppa to hand and sit back and enjoy a little snippet of my world! A beauty and lifestyle blog for all, but as I like to say it's also 'brown girl friendly'. As a brown beauty myself I ensure that all product reviews that are complexion based really show what works on a deeper skin tone as well as showing what's being catered for brown beauties!

Tuesday, 27 September 2016

#MYMELARICHESTORY | NEW BRAND LAUNCH FOR WOMEN OF COLOUR IN THE UK!




A couple of months ago I wrote a post talking about the problems with the UK drugstores. My main issue was the lack of acknowledgement these stores show towards catering products for women with a deeper skin tone.

Unfortunately, my experience with beauty shopping here in the UK doesn't just reflect negatively towards the UK drugstores. In fact it seems that regardless of where I shop, I will always hit a wall.

Last year I visited a big beauty tradeshow. It was my first time going and I was very excited. That excitement did not last long. As I was walking around I started to notice that if I was looking for complexion or hair products in particular, I was limited to only three stalls and even then only one of those had a wide range of tones for deeper skin tones or their products were able to be used on afro hair. I remember asking a few stalls if they had shades for my skin tone (after waiting to be attended to!) and they gave me a very apologetic glare and shook their hands and said 'no' or 'sorry we don't'. Well - that told me! I started to feel like this wasn't a place for me. Needless to say I didn't stay there for long.

This is a common tale amongst many women and men, whether you are the lightest or the deepest of skin tones. The lack of provision is quite clear to see. Now I know that the UK is probably much better than other European countries with regards to what's being offered here, but being 'better' does not equate to being the best - we still have a long way to go.



Now more recently we have seen how the market has started to waken to the fact that diversity is to be celebrated. From the wider shade options starting to become more widely available to the use of a range of skin tones being used to model products. Diversity is becoming cool. Let's hope this is not just a fad. 

I started Beautybreakswithvicky to make noise about this issue. But most importantly to show that you know what? I may not look like your typical girl next door blogger, however I am a consumer. As a consumer I was not happy. So I wanted to see what the market had to offer and bring that to you all. And of course I just love my beauty products! I love talking about new products and launches especially when it's for the underrepresented.

This where *Melariche step in! A few months ago I was contacted by the company Melariche (pronounced 'mel-uh-reesh) about their new company and they shared their vision with me. It was great to see a new company that - just go it! Melariche understood the frustration.


Melariche are a new company that cater the products they stock to deeper skin tones. They are an online store that will be stocking both makeup and skincare products mostly from black owned brands that are curated to meet the needs of darker skin tones. To say I'm excited about this is an understatement! They were kind enough to send me a *package of some of the goodies they stock and I have to say I'm highly impressed. Check out my unboxing below!



I'm sure that many of us regardless of skin tone, gender, size, hair type have all shared similar experiences. For once it's great to not feel like the after thought by a company. 

Let me know your thoughts below! 

Melariche were kind enough to provide my readers with a discount code 'BEAUTYBREAKS' (not affiliated) to use at check out. 

Visit www.melariche.com for products are more information. 

*This is not a sponsored post nor am I affiliated with Melariche. Products received are for the purpose of review. 

Speak soon, 

Vicky xx 


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